Current situation of Fast Fashion.
With the rapid development of The Times the fast trend of updating, fast fashion came along. However, as The Huffington Post reported that the world consumes 80 billion pieces of clothing each year. People treat the clothes as disposable consumables. Furthermore, the sustainability consulting group Eco-Age pointed that fast-fashion clothes have been worn less than 5 times and only keep for 35 days on average before they are thrown away.
Fast fashion retailers cut corns and tried to use cheaper fabrics and dyes to decrease costs. Oil-based polyester, which is a synthetic petroleum-based that cannot be renewable, is going to instead cotton to produce the fast fashion clothes. With the use of cheaper materials, the fashion industry is becoming more polluted. According to the Institute of Sustainable Communication, the clothing industry is the second-highest polluter of clean water. With tons of waste water, the toxic chemicals are also discharged into the river, affecting water resources around the world. In addition, with 85% of fast fashion clothes are landfilled, the poisonous chemicals also seep deep into the soil.
To improve this kind of waste situation, a designer named Natsai Audrey Chieza found that the bacteria Streptomyces coelicolor can make a red-purple pigment. And she's trying to use this kind of pigment on producing clothes to reduce the waste of water and chemical runoff.
People begin to establish the awareness of environmental protection fashion. Turn "waste" to wealth, for example, waste clothes recycling to make environmental protection clothing, collect discarded clothing and give it to charity and reduce the purchase of fast fashion clothes.
Amit Kalra come up with some creative suggestions for industries to fix the waste problem of fashion. Through these ways, the industry will be more responsible to the environment. Meanwhile, industries will gain a competitive advantage.
Thanks for your time.
-Qianrui Zhang
References:
Comments
Post a Comment